Szanto (pronounced Sahn-tow) is a new collection of vintage inspired timepieces.
This American brand’s essence was conceived in California, where Szanto designers were captivated by the beauty and simplicity of old military watch designs from the early 20th century. These classic watches possess so much character but are too petite by contemporary standards.
Over the past few years, there has been a trend toward “vintage” that can be seen in all types of merchandise, and is very much present in the watch trade … particularly in the expensive luxury sector.
Szanto recognized an opportunity to update vintage designs of the past for today’s world, with larger sizes and the addition of quartz movements for improved accuracy and affordability, thereby making the collection accessible to a much wider audience.
Journey back in time with Szanto to the “Golden Age of Travel” – a time when craftsmen took pride in the quality of their workmanship, and a time when travel, whether by ocean liner, steam train or motor car was perceived as an adventure. Steamer trunks covered with stickers from exotic destinations like London, Cairo, Prague, Paris, Singapore, & Shanghai were common and iconic. In keeping with this tradition, each Szanto watch comes packed in its own mini travel trunk.
Take the grand tour of Szanto’s launch collection, featured on the following pages.
“Everything Old is New Again”